Intellectual Property is the cornerstone to so many businesses throughout our rapidly changing world. 20 years ago you could be a business or technology professional without understanding the fundamentals of IP. Since then, though, we’ve seen the emergence of the Internet which has enabled ideas to spread faster and farther. We’ve seen governments of the biggest and smallest nations making massive investments it their IP offices. We’ve seen social media as it creates all kinds of IP opportunities and risks. Patent and copyright trolls have become a major threat to businesses. And many, many companies have crossed the line where there is now more corporate value in intangible assets than tangible assets. Simply, IP risks and opportunities are everywhere.

Because, in addition to being critical corporate assets, IP rights touch almost every part of a business. And, without effective communication skills, too many great ideas will be lost. Simply, to be a business or technology professional today, IP must be part of our planning, part of our mentalities; we must speak the language of IP. That’s why we created our IP Fundamentals program. It’s fast, engaging, and compelling.