An effective trade secret program can yield the most valuable jewels in your intellectual property portfolio. With potential for exclusivity of perpetual duration, coupled with their never-to-be-published nature, trade secrets can be more valuable than patents, copyrights, and trademarks. But, because of their inherent fragility, one mistake can lead to their immediate and permanent destruction.

Trademark and Copyright Fundamentals is intended to provide business and technical professionals, non-IP lawyers, university students, and faculty with an understanding of copyright and trademark fundamentals, risks and opportunities, infringement, generally how copyrights and trademarks compare to other forms of intellectual property, and key terms and concepts.